The relationship between festival key success factors and experience perception: The case of Orange Blossom Festival
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to identify the key success factors perceived as successful or unsuccessful by the Orange Blossom Festival participants in Adana. Another goal is to explore the relationship between these factors and participants' experience perceptions. Non-probability sampling, specifically convenience sampling, was used. Data were collected via face-to-face surveys between April 3 and 9, 2017, with 923 completed forms. Analysis revealed higher averages for statements related to “food”, “security”, and “staff and volunteers” while “convenience” scored lower. Key success factors were found to have a significant positive relationship with experience perceptions. Based on these findings, it is recommended that festival organizers carefully manage these factors from the planning phase through the event's conclusion.
Authors: Ali Dalgıç, Kemal Birdir
Institutions: Isparta University of Applied Sciences, Mersin Üniversitesi
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408822428