Work

Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets

Year: 2025

Type: article

Study design: Observational Study

Source: Strategy and Leadership

DOI: 10.1108/sl-08-2024-0081

Authors: Pankaj Rawal, Sushant Kumar Vishnoi, Smriti Mathur

Institutions: IMS Ghaziabad, Christ University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408823258

FWCI: 1.282

Cites: 57

Cited by: 1

Related to: 10