Year: 2025
Type: article
Abstract: Digital transformation transcends mere technological implementation to fundamentally reshape how organizations operate, compete, and deliver value in today's market landscape. This article explores the multidimensional nature of transformation across business processes, business models, and organizational culture, highlighting how these dimensions must evolve simultaneously to achieve meaningful results. The strategic benefits of transformation span from enhanced decision-making capabilities and operational excellence to improved customer experiences and business model innovation. Organizations successfully navigating this journey recognize that technology and culture are deeply interdependent, requiring integrated approaches that address both human and technical elements. The evidence demonstrates that organizations effectively integrating digital capabilities with cultural adaptation achieve superior performance across profit margins, operational efficiency, talent attraction, and market responsiveness, positioning themselves advantageously in increasingly complex digital ecosystems
Author: Kiran Kumar Lekkala
Institution: Visvesvaraya Technological University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408830732