Work

Enhancing elderly patient journey: exploring immersive technology touchpoints and user experience in healthcare

Year: 2025

Type: article

Abstract: This study examines the impact of Immersive Technologies (IMTs) on the elderly patients’ journey (PJ), the significance of User Experience (UX) dimensions in quality care, and the drivers and barriers to IMTs adoption. Using the Stimuli-Organism-Response framework, we employed a qualitative multi-method approach. Interviews with 10 physiotherapists and 4 medical researchers, along with focus groups with 12 doctors, contributed to the development of a new PJ Map. Key findings highlight new ‘IMTs technologies embedded in the PJ’, new ‘UX needs’, and ‘Obstacles and Facilitators to IMTs adoption’. Technologies range from awareness tools (sensors, IoT) to advanced systems (wearables, AR/VR, robotics). The study emphasizes the role of UX in IMT adoption, offering strategic contributions for healthcare management. Recommendations include hybrid professions, training, patient support, and reevaluating the Patient Journey to incorporate technological advancements, improving patient care, engagement, and resource management. Insights guide healthcare providers, policymakers, and technology developers in advancing IMT integration, enhancing delivery, and addressing workforce shortages involving caregivers.

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2025.2478392

Authors: Giulia Nevi, Giulia Gogiali, Armando Papa, Luca Dezi

Institutions: Marche Polytechnic University, Sapienza University of Rome, University of Salerno, University of Nicosia

Language: English

Topic: Technology Use by Older Adults

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Good health and well-being, Industry, innovation and infrastructure

Open Access status: green

Funder: Sapienza Università di Roma