Work

Can short video promote festival marketing? Empirical evidence from Macau

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2024-0951

Authors: Manrong Gan, Christy Ying Ni Liu, C. Michael Hall, Chris Zhen Gan Zhu, Sara Naderi Koupaei

Institutions: Macau University of Science and Technology, University of Canterbury, Linnaeus University, University of Johannesburg, Taylor's University, University of Oulu, Shanghai Normal University, Shanghai Institute of Tourism

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408841890

FWCI: 7.184

Cites: 76

Cited by: 4

Related to: 10