Year: 2025
Type: article
Abstract: The article is dedicated to the study of the use of digital communications in business negotiations, which are a key element of modern business in the context of globalization and digital transformation. The article examines the advantages provided by digital platforms such as video conferencing, CRM systems, co-working tools, electronic signature platforms, as well as analytical tools and solutions based on artificial intelligence. The article analyzes how these tools contribute to increasing the efficiency, productivity, and flexibility of negotiations, while emphasizing the necessity of ensuring information security and confidentiality in the context of digital interaction. Special attention is given to innovative approaches that ensure the synergy of traditional negotiation models with modern technological solutions. The article highlights the main challenges faced by organizations during the introduction of digital tools, particularly the need to adapt to rapid changes in the technological environment, manage large volumes of data, and minimize risks associated with the human factor. The aim of this article is to survey the impact of digital tools on business negotiations, specifically their efficiency, opportunities, challenges, and prospects for use in the modern business environment. The object of the research is digital communications in the field of business negotiations. The subject of the research is the tools of digital communications used in business negotiations, their impact on the negotiation process, and the effectiveness of interaction. Descriptive statistics, structural-logical analysis, comparison, and generalization of research results were employed in the study. The methodological and informational basis of the article consists of scientific papers, materials from periodicals, and Internet resources. The research results are based on the analysis of recent scientific publications and the practical application of digital communications in the business environment. Recommendations are provided for optimizing the negotiation process through the integration of digital tools and enhancing their efficiency. The conclusions presented aim to improve negotiation strategies in the digital age, which is essential for organizations to adapt to contemporary business challenges.
Source: Business Inform
Authors: Оlena M. Bondarenko, Liliia G. Bondarenko
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408852117