Work

The Role of Digital Marketing in Driving Growth and Competitiveness of SMEs in the Digital Transformation Era: Systematic Literature Review

Year: 2024

Type: review

Study design: Systematic Review

Source: International Conference on Information Technology Systems and Innovation

DOI: 10.1109/icitsi65188.2024.10929422

Authors: Kurnia Prayogi, Apol Pribadi Subriadi

Institution: Institut Teknologi Sepuluh Nopember

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4408856207

FWCI: 0.571

Cites: 46

Cited by: 4

Related to: 10