Work

Enhancing Competitive Advantage Through AI-Driven Live Streaming Sales

Year: 2025

Type: article

Source: IEEE Transactions on Engineering Management

DOI: 10.1109/tem.2025.3550400

Authors: Yan Zhou, Samuel Shuai Liu, Xiaoping Xu, T. C. E. Cheng

Institutions: Nanjing University, Nanjing University of Science and Technology, Anhui University, Hong Kong Polytechnic University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Hong Kong Polytechnic University, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: G1624938739, G2445246388, G6512191773, G6853008536

OpenAlex ID: W4408860562

FWCI: 49.22

Cites: 46

Cited by: 34

Related to: 10