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Reaching Higher and Further: How High Construal Level Influences Preference and WTP for Minimalist Product Designs

Year: 2025

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.36.1.4

Authors: Sooa Hwang, Sung Youl Jun

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408863285

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