Year: 2025
Type: article
Abstract: The goal of the current research is to determine the impact of social media video consumption duration on self-esteem among university students. The sample size for this study was 151 University students, of which 91 were females and 60 were males with the age range of 18 to 25. They participated in a controlled, between-subjects laboratory experiment and were randomly assigned to one of the four conditions, Happy Multiple Videos, Happy Single Video, Sad Multiple Videos, and Sad Single Videos. Their perception of time and self-esteem levels were assessed before and after exposure to these video stimuli. Findings indicate a weak, non-significant correlation between social media usage duration and self-esteem levels. The results suggest that while emotional valence (happiness or sadness) of content may influence mood, the duration of video exposure does not have a substantial effect on self-esteem. The study highlights the need for further research into the nuanced psychological. impacts of social media video consumption.
Source: Regional lens.
Authors: Muhammad Aminuddin Khan, Asbah Zia
Institution: DHA Suffa University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408866471