Year: 2025
Type: article
Abstract: This paper takes Guangdong TV news as the research object, discusses the application of artificial intelligence technology in the news industry and meets the needs of the audience. Through literature review, case analysis, and audience survey, this paper analyzes the specific practices of AI applications in Guangdong TV news in news production, distribution, and interaction, and evaluates the effectiveness of these applications in meeting audience content, form, and personalized needs. The study found that AI technology has significantly improved the efficiency and diversity of news production, and enhanced the accuracy and interactivity of news distribution, but still faces challenges in terms of technology, ethics and audience trust. In the end, this paper puts forward countermeasures and suggestions on strengthening technology research and development, improving regulations and standards and improving the media literacy of audiences, in order to provide reference for Guangdong TV news and AI application in the whole news industry.
Source: Media and Communication Research
Authors: Shi Liping, Manual Selvaraj Bexci
Institution: Lincoln University College
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408867956