Analysis of Digital Banking Adoption among Gen Z Students
Year: 2025
Type: article
Study design: Observational Study
Abstract: The study sought to examine the adoption of digital banking among Gen Z students in Coimbatore City. A survey was administered among 75 Gen Z students who actively used digital banking. The collected data was analyzed using SPSS, employing both the Chi-Square test and T-Test. The Chi-Square test results showed no significant relationship between gender and the type of digital wallet used, nor between age and the wallet used for digital banking. Additionally, the T-Test revealed no significant differences in digital banking usage among Gen Z students based on age. Key words: Digital banking, Gen Z, Mobile banking, Online banking
DOI: 10.55041/ijsrem42972
Author: P. Jeevitha
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408869016