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Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers

Year: 2025

Type: editorial

Abstract: Proportional pricing changes purchasing incentives but does not directly target the affordability of the cheapest or strongest alcohol. Its real-world impact on heavy drinkers remains uncertain, particularly if retailers adjust pricing strategies. This highlights the need to critically reflect onwhether the policy targets those most at risk of harm

Source: Addiction

DOI: 10.1111/add.70046

Authors: Robyn Burton, Nick Sheron

Institutions: University of Stirling, King's College London

Language: English

Topic: Global Public Health Policies and Epidemiology

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,600

OpenAlex ID: W4408877039

Cites: 12

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Related to: 10