Year: 2025
Type: article
Abstract: Customer engagement has become a pivotal element in shaping brand loyalty. Companies across various industries are continuously refining their strategies to foster meaningful customer relationships, thereby ensuring sustained brand loyalty. This research paper explores the intricate relationship between customer engagement and brand loyalty, examining key factors, theoretical models, and case studies that illustrate the practical implications of engagement strategies as well as investigates how customer engagement strategies influence brand loyalty, drawing insights from existing literature and case studies.
Authors: Nitin Zaware, Rajani Deokate
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4408878631