MNEs’ Media Strategies Under Geopolitical Tensions
Year: 2025
Type: article
Abstract: Multinational enterprises (MNEs) increasingly find themselves involved in geopolitical tensions, with the role of nonmarket stakeholders gaining importance. In particular, the news media can serve as an important nonmarket stakeholder by influencing the construction of corporate legitimacy, informing government policy, and shaping public perception of MNEs. This article explores how MNEs can develop media strategies to navigate geopolitical challenges and presents actionable insights for MNEs to communicate with nonmarket stakeholders. The proposed framework can guide MNEs to develop suitable media strategies on a case-by-case basis.
Source: AIB Insights
DOI: 10.46697/001c.133574
Author: Anlan Zhang
Institution: Hong Kong Metropolitan University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408886496