Work

Marketing Strategies During Economic Downturns in the Real Estate Sector

Year: 2025

Type: article

Abstract: Economic downturns pose significant challenges to the real estate sector, affecting property values, consumer purchasing power, and investment trends. This research explores effective marketing strategies that real estate businesses can employ to sustain sales and attract buyers during economic downturns. It examines digital marketing, flexible pricing models, government incentives, and consumer behavior adaptations.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem43178

Authors: Sharib Ahamed,, Samarth Pande

Language: English

Topic: Housing Market and Economics

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408886790

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