Year: 2025
Type: article
Abstract: During covid 19 period, when individuals were unable to leave their homes, OTT platforms emerged as a viable alternative, leading to a significant increase in viewer engagement with these services. In contrast, traditional television channels typically offer continuous news coverage throughout the day, which can result in a limited viewing experience. During pandemic, various OTT platforms such as Netflix, Amazon Prime, Hotstar, and Sony Liv made significant inroads into the Indian market.
Authors: NARESH KUMAR, RUPA KUMARI
Institution: Usha Martin (India)
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408892386