Work

Influencing factors on undergraduate engagement with Chinese visual arts in the intangible cultural heritage: A structural equation model approach

Year: 2025

Type: article

Abstract: This study investigates the factors influencing undergraduate engagement with Chinese visual arts intangible cultural heritage (ICH), focusing on the role of digital engagement. As younger generations show declining interest in traditional cultural practices, this research explores the impact of cultural capital, motivation, and self-determination needs, integrated with modern technologies such as artificial intelligence (AI), virtual reality (VR), and gamification. A structural equation modeling (SEM) approach is used to analyze the direct and indirect influences of these factors on ICH engagement. The findings highlight that cultural capital and motivation significantly affect participation, while digital tools serve as a crucial moderating factor, enhancing access and sustained involvement. The study validates a novel conceptual framework for ICH engagement and suggests strategies for fostering cultural heritage education through digital platforms. The implications extend to educators and policymakers, offering recommendations for curriculum integration, AI-driven tools, and immersive VR experiences to make ICH more accessible and appealing to younger audiences, ensuring its preservation through modern means.

Source: Alexandria Engineering Journal

DOI: 10.1016/j.aej.2025.03.060

Authors: Shan Wang, Rainal Hidayat Wardi, Rusmawati Ghazali

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Cultural Heritage Management and Preservation

Subfield: Archeology

Field: Arts and Humanities

Domain: Social Sciences

SDG: Quality education

Open Access status: gold

Estimated APC paid: $1,900