Work

From tools to trusted allies: understanding how IoT devices foster deep consumer relationships and enhance CRM

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-10-2024-0484

Authors: Zhan (Myra) Wang, Garth Harris

Institution: St. Cloud State University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4408898902

FWCI: 2.474

Cites: 49

Cited by: 6

Related to: 10