Sales Insights of a Consumer Goods Company Using Power BI Tool
Year: 2025
Type: article
Abstract: This project aims to develop a user-friendly web platform for visualizing sales insights for a consumer goods company. The platform enables users to upload or input sales data via a simple front-end interface, while a robust backend processes the data to generate insights. The results are presented through a custom-built website featuring dynamic and interactive visualizations, including dashboards. The primary objective is to provide an intuitive and efficient user experience, ensuring that users can easily interact with the platform without technical expertise. Real-time or near real-time data analysis and visualization are achieved through optimized backend queries, while predictive analytics assist in forecasting future sales trends to support data-driven decision-making. This project bridges the gap between advanced analytics and ease of use, delivering actionable insights for better strategic planning.
Authors: R Annie Karunya -, S Atchaya -, R Mohanaprithvi -, T S Sanjana -
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408909120