Work

The Influence of Finfluencers on Financial Behaviour Among Gen Z and Millennials: The Mediating Role of Financial Literacy

Year: 2025

Type: article

Abstract: The rise of financial influencers (Finfluencers) on digital platforms has significantly transformed the way individuals, particularly younger generations, engage with financial knowledge and make investment decisions. This study examines the impact of Finfluencer engagement on financial behavior, while also exploring whether financial literacy mediates this relationship.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.38469

Authors: Smriti Jha -, Shruti Jose -

Institution: Christ University

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408915453

FWCI:

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