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Circular Startups and the Integration of Social Dimensions Into Business Models

Year: 2025

Type: article

Abstract: ABSTRACT This research addresses how startups integrate the social dimension into circular business models, particularly in the Global South. Sustainable development necessitates equal consideration of economic, environmental, and social aspects. Investigative gaps in the social dimension of the Circular Economy in the Global South elevate the risk of excluding perspectives from regions where circular activities are prevalent. Startups in these regions hold promise for fostering circular and innovative societies. By analyzing 69 Latin American circular startups listed in the Circular Startup Index by the Ellen MacArthur Foundation, we examined how they integrate the social dimension into their value propositions and operations. Our findings contribute to a comprehensive understanding of the social dimension of Circular Economy strategies, identifying patterns in business models capable of promoting social impact. They highlight the potential of startups to influence societal attributes, providing insights for academics, professionals, and policymakers aiming to promote sustainability and social impact through circular and innovative business models.

Source: Revista de Administração de Empresas

DOI: 10.1590/s0034-759020250402

Authors: Leticia Galatti, Felipe Bastos dos Reis, Adriana Marotti de Mello

Institution: Universidade de São Paulo

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Reduced inequalities, Industry, innovation and infrastructure

Open Access status: diamond

Funder: John D. and Catherine T. MacArthur Foundation