A Study on The Impact of Visit Frequency on Doctor Engagement and Brand Recall for Dr. Reddy’s Products.
Year: 2025
Type: article
Abstract: This study explores the impact of visit frequency on doctor engagement and brand recall in the pharmaceutical sector. Understanding the relationship between the frequency of medical representative visits and doctors' brand recall is crucial for optimizing engagement strategies. The research analyzes data on visit patterns, engagement levels, and recall effectiveness to determine whether increased interactions lead to stronger brand recognition. Findings suggest that while frequent visits enhance engagement, an optimal balance is necessary to avoid diminishing returns. The study provides insights for pharmaceutical companies to refine their marketing approaches and improve doctor-brand relationships. Keywords: Doctor engagement, brand recall, visit frequency, pharmaceutical marketing, medical representatives, brand recognition, engagement strategies.
DOI: 10.55041/ijsrem43208
Authors: Vibha T, Mrs.M. Narmada devi
Language: English
Subfield: Pharmacology
Domain: Life Sciences
Open Access status: hybrid
OpenAlex ID: W4408941863