Real-Time Personalization in AdTech: A Technical Deep Dive
Year: 2025
Type: article
Abstract: This article explores the technological evolution of real-time personalization in advertising technology, focusing on the integration of artificial intelligence and machine learning capabilities. The article examines the architectural components, implementation considerations, and optimization strategies essential for modern advertising platforms. We investigate the systematic approach to data collection, processing, and analysis while considering privacy concerns and performance requirements. The article presents comprehensive insights into machine learning pipelines, model deployment strategies, and performance monitoring systems that enable effective real-time personalization. Through analysis of various implementation approaches, this article demonstrates how advanced AI-driven systems can enhance customer engagement, improve targeting accuracy, and optimize campaign performance while maintaining system reliability and scalability.
Author: Siddharth Gupta -
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4408943158