Year: 2025
Type: article
Study design: Observational Study
Abstract: Has there been a significant surge in awareness about Health Insurance among people especially post pandemic? – This research paper attempted to answer this question. This study examines consumer confidence in the health insurance industry among two age groups, 18–25 and 36–45, with a focus on their perceptions of the industry’s ability to provide adequate coverage for future pandemics. Confidence scores were collected and analyzed to identify differences between the two demographics. The findings revealed no statistically significant differences in confidence levels across the two age groups, suggesting that age does not play a significant role in determining consumer trust in health insurance providers. This result highlights the need for uniform marketing and operational strategies to improve confidence across a broad age demographic.
Author: Thasneem Banu S -
Institution: Dr. M.G.R. Educational and Research Institute
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408949751