Work

Strategies for Restoring Brand-Customer Relationships Following Trust Violations in Live-Streaming Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Software and e-Business (ICSEB)

DOI: 10.1145/3715885.3715893

Authors: Lu-Yao Liu, Yue Yu, Yi-Jie Fang

Institution: Jiyang College of Zhejiang A&F University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Zhejiang A and F University

Award: G7628838824

OpenAlex ID: W4408967591

FWCI:

Cites: 8

Cited by:

Related to: 10