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Integrated Customer Relationship Management System for Enhanced Business Intelligence and Efficiency

Year: 2025

Type: article

Abstract: Customer Relationship Management (CRM) is a strategic blend of people, processes, and technology aimed at understanding and enhancing customer relationships. It takes an integrated approach to customer retention and engagement, ensuring long-term business growth. The evolution of CRM is driven by advancements in information technology and shifts toward customer-centric business models. Organizations that implement CRM effectively can achieve higher customer loyalty and improved profitability. However, many companies struggle with successful adoption due to a lack of understanding that CRM is not just a technological solution but a comprehensive, organization-wide transformation. A successful CRM strategy requires a well-balanced integration of technology, optimized business processes, and a customer-focused workforce. This research explores the development of an Integrated Customer Relationship Management System to enhance business intelligence and operational efficiency. Key Words: Customer Relationship Management, CRM System, Business Intelligence, Customer Retention, Workflow Efficiency, Data Management

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem43377

Authors: Varsha Raule1, Krishna Yadav, Pavan Borade, Sahil Wakhare, Gajanan Navaghare

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408972437

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