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Seminar Digital Marketing untuk Mendorong Inovasi Strategi Pemasaran pada UMKM

Year: 2024

Type: article

Abstract: In the current digital era, digital marketing has become a vital tool for the development of business The digital marketing seminar was held as an effort to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) players in optimizing digital technology to expand market reach and increase sales. This research aims to evaluate the effectiveness of digital marketing seminars in improving the digital capabilities of MSME players and analyze the long-term impact of the knowledge gained.

Source: Jurnal Pengabdian Pada Masyarakat METHABDI

DOI: 10.46880/methabdi.vol4no2.pp206-210

Authors: Universitas Banten Jaya, Huswatun Hasanah, Bela Nofiyanti, Cinta Tasya Salsa, Indah Tri Wahyuni, Leni Fitriani

Institution: Universitas Banten Jaya

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4408975282

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