Year: 2025
Type: article
Abstract: Digital human live streaming, as an emerging field in the media industry, is reshaping the way content is produced and disseminated. This article analyzes the application forms and advantages of digital humans in such fields as news broadcasting, e-commerce live streaming, and variety show hosting, and elaborates on the technological paths of full-chain AI-driven and partially AI-driven approaches. The article also briefly analyzes the current development status and existing problems of digital humans in media live streaming, and puts forward prospects for their future development direction.
Source: Media and Communication Research
Authors: Jiani Zou, Dongrui Li, Fan Wu
Institution: Beijing Union University
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
Funder: Beijing Union University
OpenAlex ID: W4408975521