Developing and Implementing Effective Product Portfolio Planning Strategies for Large Organizations
Year: 2025
Type: article
Abstract: In today’s rapidly evolving business landscape, large organizations face the dual challenge of sustaining innovation while optimizing a diverse range of products and services. This research paper explores the development and implementation of effective product portfolio planning strategies, providing a comprehensive framework that integrates strategic management principles with practical approaches to enhance organizational performance. The study begins by examining contemporary theories and models of portfolio management, identifying key factors such as market dynamics, technological advancements, and evolving consumer preferences that influence product strategy decisions. Through a combination of qualitative case studies and quantitative analyses, this research investigates how strategic alignment, efficient resource allocation, and robust risk management contribute to the creation of resilient ortfolios that support both short-term profitability and long-term growth.
Source: Universal Research Reports
Authors: Maheswari Govindaraju, Er Apoorva Jain,
Institutions: University of Chicago, Chandigarh University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408975865