Year: 2025
Type: article
Abstract: In recent years, the integration of machine learning models in e-commerce has become pivotal for ad optimization. This study examines the challenges and potential solutions in deploying machine learning models into production environments, specifically within the e-commerce advertising sector. The proposed methodology involves a detailed analysis of various machine learning algorithms, system architectures, and data pipelines that facilitate efficient and scalable deployment. It addresses issues such as model retraining, latency, real-time decision-making, and integration with existing digital advertising platforms. A key aspect of this investigation involves identifying and mitigating risks related to data privacy, security, and computational cost, ensuring that the deployed models can handle fluctuations in user behavior and market trends. The research highlights how an iterative development process, combined with continuous monitoring and feedback loops, contributes to robust model performance and optimal ad targeting. Moreover, the study discusses the balance between model complexity and interpretability, advocating for approaches that allow both high accuracy and transparency. Case studies from leading e-commerce platforms illustrate practical implementations and performance benchmarks.
Authors: Saurabh Mittal, Dr Abhishek Jain
Institutions: North Carolina State University, Uttaranchal University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4408976179