Role of culture in how AI affects the brand experience: comparison of Belt and Road countries
Year: 2025
Type: article
Study design: Observational Study
Authors: Yau Choi Matthew Chow, Pui Shan Shirie Ho, Baris Armutcu, Ahmet Tan, Man-Kit Butt
Institutions: University of Lincoln, Iğdır Üniversitesi
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4409037034