Development of communication strategies for small agricultural enterprises: online platform creation
Year: 2024
Type: article
Abstract: An analysis of current trends shows that the development of information technology plays an important role in agriculture, helping to improve the efficiency and competitiveness of the industry. In this regard, there is a need to improve communication systems with consumers to ensure effective interaction and expand market opportunities for agricultural enterprises. The article discusses the role of an online platform in the development of small-scale agriculture, in particular through the creation of a website based on a content management system. It emphasizes the potential of this tool to increase consumer confidence, improve communication with them, and attract new customers. The advantages of using a CMS are considered in the context of ease of use, flexibility in customization and the ability to quickly update information about products and services. Based on the analysis of a family farm, the authors demonstrate how to effectively implement these technologies to ensure successful customer interaction. In addition, the authors highlight the process of building a website, taking into account the needs and expectations of the target audience. This approach allows not only to improve communication with consumers but also to create a solid foundation for the development of agriculture in the online environment.
Authors: N.S. Vovk, R.S. Pazderska, A.A. Konoval
Institution: Lviv Polytechnic National University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409038020