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Application of Kansei Engineering Techniques for the Design and Development of Wallet from Donax Canniformis

Year: 2025

Type: article

Abstract: This research aims to design and develop a wallet product from Donax canniformis basketry by applying Kansei engineering techniques. This research began with a survey to select words that express customers' feelings or Kansei towards the product. The next step was to explore customers' emotions, feelings and needs regarding the product characteristics and representative images to inform the design process. The data was collected using a Likert scale questionnaire. The main components of the third questionnaire included sections for expressing the extent of feelings, the scope of product features, and representative product images. The data obtained from the survey was then analyzed using quantitative analysis methods. The research findings indicated that the words expressing the desired feelings for designing a wallet product from Donax canniformis included "compact," "outstanding," "convenient to use," "modern," and "eye-catching." Additionally, the requirements and features for designing a wallet from Donax canniformis included product size, texture, closure material, stitching material for the edges, and overall shape, aligning closely with customers' emotions, feelings, and needs.

Source: ASEAN Journal of Scientific and Technological Reports

DOI: 10.55164/ajstr.v28i2.255886

Authors: Apichon Thongmung Kamnerdwam, Surasit Rawangwong, Sutee Inraksa, Wallapa Pattana, Chaiwattanapat Laosat

Institutions: Rajamangala University of Technology Srivijaya, Thaksin University, Songkhla Rajabhat University

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409038441

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