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Aplicación de la inteligencia artificial en la administración de empresas: Desafíos y oportunidades

Year: 2025

Type: article

Abstract: Artificial Intelligence (AI) is revolutionizing business administration by enabling process optimization, task automation and improved strategic decision making. Its implementation in different business domains has demonstrated significant benefits in terms of operational efficiency and competitiveness. This article examines how AI is transforming business management, highlighting its applications in automation, predictive analytics and customer service personalization. It also explores the challenges companies face in adopting these technologies, including resistance to change, implementation costs, and ethical implications. Finally, key strategies and recommendations for effective integration of AI into business management are presented.

Source: Revista Metropolitana de Ciencias Aplicadas

DOI: 10.62452/57rdaf30

Authors: Byron Oviedo-Bayas, Cristian Zambrano-Vega, Leyda Zavala-Arteaga, Mireya Stefania Zúñiga-Delgado

Institutions: Universidad Técnica Estatal de Quevedo, Universidad Bolivariana del Ecuador

Language: English

Topic: Artificial Intelligence Applications

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: diamond

OpenAlex ID: W4409049574

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