Do altruistic tendencies lead to the persistence of voluntary behavior? A moderated mediation analysis
Year: 2025
Type: article
Study design: Observational Study
Abstract: Background: In the postpandemic period, more attention has been given to the sustainability of volunteering in China. Do altruistic tendencies lead to the persistence of voluntary behavior in collectivistic culture? This study examined the relationship between altruistic tendencies and the persistence of voluntary behavior as well as the mediating effect of affective organizational commitment and the moderating effect of psychological collectivism. Methods: A two-wave study was conducted among 423 young volunteers in the Yangtze River Delta from February through April 2024. Model 4 and Model 7 from the SPSS macro PROCESS were used to test the model. Results: The sample data collected supported all the hypotheses. Specifically, the findings revealed that altruistic tendencies positively predicted the persistence of voluntary behavior among young volunteers. Affective organizational commitment partially mediated the relationship between altruistic tendencies and the persistence of voluntary behavior. Psychological collectivism positively moderated the relationship between altruistic tendency and affective organizational commitment and played a positive moderating role in the first half of the mediating path. Discussion: This study tested a moderated mediation framework in collectivistic culture. It revealed the mechanism underlying the influence of altruistic tendencies on the persistence of voluntary behavior, thus identifying important implications concerning the effective guidance of voluntary behavior and volunteer management.
Source: Frontiers in Psychology
Authors: Shujie Yuan, Zengzhen Zhao
Institutions: Huangshan University, Beijing Normal University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $3,801
OpenAlex ID: W4409076178