Work

Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment Within Electronic Retailing

Year: 2025

Type: article

Source: IEEE Transactions on Engineering Management

DOI: 10.1109/tem.2025.3556706

Authors: Lei Xie, Lu Dai, Pengwen Hou, Pingping Chen

Institutions: Shandong University, Nankai University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G4587984335

OpenAlex ID: W4409077292

FWCI: 31.17

Cites: 40

Cited by: 22

Related to: 10