Work

Empowering Karangjati Village MSMEs through cost of goods sold calculation and digital marketing facilitation

Year: 2025

Type: article

Abstract: PAGUPON, a community group in Karangjati Village, provides education and training to micro, small, and medium enterprises (MSMEs) to support the Borobudur Special Economic Zone. As the number of businesses under its guidance increased, PAGUPON faced challenges in managing finances and marketing. This community service aimed to assist PAGUPON in providing financial management and digital marketing training to its MSMEs. After the training and mentorship, the MSMEs were able to determine their product costs and expand their market reach through Instagram and Facebook.

Source: Community Empowerment

DOI: 10.31603/ce.10662

Authors: Muhdiyanto Muhdiyanto, Nur Laila Yuliani, Ravindra Ardiana Darmadi

Institution: Universitas Muhammadiyah Magelang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: diamond

OpenAlex ID: W4409078564

FWCI: 2.322

Cites:

Cited by: 1

Related to: 10