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Motivational factors driving franchise entrepreneurship: an empirical investigation

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business and Systems Research

DOI: 10.1504/ijbsr.2025.145480

Authors: Nirosha Vijayakumaran, Bijay Prasad Kushwaha, Shivam Sakshi

Institution: Vellore Institute of Technology University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4409085911

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