Work

Cultural and institutional determinants in international marketing channel adaptation: the case of Vichy Cosmetics in China

Year: 2025

Type: article

Source: European J of International Management

DOI: 10.1504/ejim.2025.145420

Author: Gangfeng Zhang

Institution: Zhejiang University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409086021

FWCI:

Cites:

Cited by:

Related to: 10