Year: 2024
Type: article
Abstract: The article presents the results of the authors' research on the tourism destination positioning of small towns in the Moscow region on the Internet. Domestic practices of tourism destination positioning are considered in the conceptual context of the global expertise discourse on the problems of territory branding. The goal of the study is to evaluate the use of strategies and technologies of territory branding in the tourism destination positioning of small towns in the Moscow region considering the accumulated international experience. Based on the results of the study, the rating of tourism destination positioning of small towns in the Moscow region was compiled, conclusions were drawn and recommendations were given.
Source: Communications Media Design
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409088223