Year: 2025
Type: article
Abstract: With increased competition in the supermarket industry, there is an increased need for higher-order predictive analytics to garner insight into consumer behavior for optimal sales strategies. Therefore, this research has presented a sales predictionusing an ensemble machine learning approach by considering multiple algorithms: Random Forest, XGBoost, and Support Vector Machine, which further improve predictive accuracy and avoid possible overfitting. This paper presented a comprehensive data preprocessing and feature engineering, with the implementation of a stacking ensemble model, which resulted in excellent predictive performance. The stacking ensemble model achieved the best R² value of 0.9990and the least mean absolute error. The results showed that machine learning techniques are very promising to improve sales prediction and provide a powerful tool for supermarkets in making better decisions, optimizing inventories, and conducting focused marketing. Hybrid models should be further explored in future research, with the addition of more external factors to improve the predictive accuracy.
Institution: Gombe State University
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409089804