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Contemporary Methods in Strategic Planning for the Development of Premium International Consumer Brands with High Added Value

Year: 2025

Type: article

Abstract: This article explores contemporary strategic planning methods for developing premium international consumer brands with high added value. The primary objective is to outline key planning stages, focusing on strategic positioning, business insights, and environmental analysis. The study establishes a framework to help international organizations achieve sustainable growth and maximize their premium brands' potential in diverse markets. The findings highlight that effective strategic planning, complemented by continuous evaluation, is crucial for long-term success in a competitive global environment.

Source: Asian Journal of Business and Management

DOI: 10.24203/9eqxw158

Author: Yavor Stefanov Karagyozov

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409105871

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