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Leveraging Digital Innovation to Enhance Consumer Engagement and Sales Performance in the FMCG Sector

Year: 2025

Type: article

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem43390

Authors: Utkarsh Kumar,, Sandeep Kumar, ,Arun Kr Mahajan, Puneet Largotra, Afzal Ansari

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4409107275

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