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A theoretical essay on marketing digitalisation in SMEs

Year: 2025

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.145382

Authors: Marina Proença, Ana Maria Machado Toaldo

Institution: Universidade Federal do Paraná

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4409120069

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