Work

Antecedents to selection and usage of online video streaming platforms: a grounded theory approach

Year: 2025

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.145378

Authors: Biswajita Parida, Pragya Jayaswal

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409120085

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