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An approach for dynamic testing of augmented reality in retail contexts

Year: 2025

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.145384

Authors: Christian Sonnenberg, B. Andrew Cudmore, Scott D. Swain

Institutions: Florida Institute of Technology, Clemson University

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4409120093

FWCI: 1.124

Cites:

Cited by: 3

Related to: 10