Year: 2025
Type: article
Abstract: In this study, we present the results of a research study we undertook to evaluate the potential of YouTube as a mediactivist tool to combat corruption in Brazil, observing videos that take this theme as a reference. To do so, we discuss Mediactivism and how it can have its meanings produced from the multimodal language that youtubers' productions allow/encourage. Our research was eminently exploratory, in an empirical approach, taking the theoretical multimodality perspectives as an analytical north for an essay discussion. After the analysis, we realized that YouTube has been used as a tool that can help in the fight against corruption, specifically by offering content that disseminates information and offers conditions so that it brings awareness to the society. Although they are not produced by mediactivist subjects, our analysis indicates that the videos have mediactivist potential, from their characteristics and multimodal language that encourages such a purpose. Regarding Mediactivism, this platform has been another tool of resistance, presence, and defense for those who fight against corruption in Brazil.
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409120314