Year: 2025
Type: article
Abstract: With the rapid development and popularization of Internet technology, live streaming has risen rapidly as an emerging e-commerce model and has become an important force driving economic growth.As a new form of consumption enabled by digital technology, the real-time and immersive communication characteristics reconstruct the operation logic of traditional commercial publicity.This new marketing method is changing people's consumption habits, but there are also problems such as false publicity behind the prosperity and development, and it is urgent to rectify the chaos of the industry with live broadcast.This paper analyzes the practical problems and challenges of 季英坤
Source: E-Commerce Letters
Author: 英坤 季
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409141591