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Connecting customer-engagement, and attitude with brand preference: a strategic input for marketing of financial products

Year: 2025

Type: article

Source: International Journal of Management Practice

DOI: 10.1504/ijmp.2026.10070361

Authors: Valavadra Sahu, Bidhu Bhusan Mishra, Laxmikant Pattnaik N.A., Saroj Kumar Sahoo

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409142846

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